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Kaci Bloemers attends MTMPKaci Bloemers, PMP’s Managing Partner, spent the bulk of last week in Las Vegas, Nevada, representing PMP Marketing Group and meeting with clients at Mass Torts Made Perfect.

Kaci attends Mass Torts Made Perfect twice a year to reconnect with clients and identify the latest trends in mass torts law in order to serve PMP clients more effectively.

With more than 250 law firms in attendance, and more than 20 mass torts covered, Kaci remains abreast of all the emerging legal issues that impact PMP clients.

There is a large degree of ambivalence about mass torts in America and state legislatures are continuously attempting to restrict the ability of personal injury law firms to represent injured clients.

The reality is that there are a finite number of clients who have been injured by asbestos, pelvic meshes, dangerous drugs and other products. 

Finding and retaining those clients throughout the mass torts process can be a challenge, but it is precisely what PMP Marketing Group excels at.

By combining both traditional media and digital media, our advertising agency is able to help lawyers and law firms target clients harmed by specific products who are desperate for legal assistance.

Our singular goal at PMP is to help attorneys describe their unique advantages. More than simply litigating, trial lawyers are responsible for using the law to help people who have no other options get the justice they deserve.

In a time where the public, corporations and certain legislators are beginning to challenge the protections that the plaintiffs’ bar provides, we are proud to work with attorneys who pursue justice. 

2014 South Florida Business Journal

PMP Marketing Group, a West Palm Beach-based legal advertising firm with clients throughout North America, is continuing to rack up industry awards. The boutique full-service advertising agency has been listed among South Florida’s most prominent companies for the third year in a row.

Kaci Bloemers, Managing Partner and legal advertising veteran and powerhouse, has led PMP Marketing Group from a nascent legal marketing firm to an award-winning, industry-recognized advertising agency. Under Bloemer’s guidance, the agency continues to successfully introduce trial lawyers to their potential clients across the United States and Canada.

For the third year in a row, the South Florida Business Journal has recognized PMP Marketing Group’s growth, potential and excellence in three separate categories. PMP Marketing Group has been named among the Top 25 Advertising Agencies in South Florida; Top 25 Women-Owned Businesses in South Florida; and, Top 100 Private Companies in South Florida.

PMP Marketing Group is unique among advertising agencies because clients have access to offline and online marketing campaigns in addition to tried and true law firm management best practices.

“We are honored to be recognized by the South Florida Business Journal for the third year running. I am proud to lead a committed team of traditional and digital marketing professionals who are driven by excellence,” said Bloemers. 

 

PMP awards 2014

PMP Marketing Group is thrilled to announce that the hard work of our dedicated team has paid off once more, this time in the form of three Summit International Awards and a Silver Award/ Award of Distinction from The Communicator Awards.

These honors were bestowed upon PMP in recognition of our innovative approach to marketing, and stand as a testament to the level of quality we are committed to providing our clients with every day.

Our 2014 Summit International Awards include:

Silver Award – Consumer Product/ Service Television – Gordon & Doner, “Things Change, Toby”

Bronze Award – Social Media/ Integrated Mixed Media – Riddle & Brantley, “Coconut & Friends”

Bronze Award – Public Service Radio – Levinson Axelrod, “Make Amends/ Holiday”

The Communicator Awards, which celebrates big ideas in marketing, awarded PMP a Silver Award/ Award of Distinction in the Writing:  Video, TV or Radio Script for Bailey & Oliver’s “Sally” campaign.

The Summit International Awards have a 20-year history of furthering excellence in the marketing and communications fields. As the one of the most prestigious honors that can be achieved in our industry, PMP is privileged to have won multiple Summit International Awards for a second consecutive year.

Similarly, The Communicator Awards honors work that transcends innovation and craft to credit campaigns that have made a lasting impact on their audience.

The PMP team doesn’t work for the awards, but the recognition is certainly motivating! With 2014’s achievements under our belt, our focus shifts toward the future—what can we do for our clients next year?

Legal marketing can be a tricky subject as almost each year there are reforms to state regulations. As online advertising increases, the changes tend to focus on this type of marketing. In the United States certain marketing practices are considered illegal while others may be violations of legal ethics. Directly soliciting clients or “shock” advertising is illegal.

The first case law decision on legal advertising is the Supreme Court ruling in Bates v. Arizona State Bar in 1977. In 2006 and 2007 the New York and Florida court system proposed several restrictions on advertising as well.

Each state has its own set of unique rules, for example, in 9 states attorneys must include a particular disclaimers on all their advertisements.

Florida most recently changed their disclaimer needs for 2014, specifically for websites. Attorneys must disclose all jurisdictions in which the lawyer or members of the firm are licensed to practice law and disclose one or more office locations.

The following is a comprehensive list of legal advertisement laws throughout the United States. Lawyers should consistently check state statutes and with the state bar associations for any changes to legal ethics or advertising rules.

A lawyer shall not state or imply that they are certified as a specialist in a particular field unless they have been certified by an organization that has been approved by an appropriate state authority or accredited by the American Bar Association and the name of the certifying organization is clearly identified in the advertisement.

According to the Alabama Rules of Professional Conduct Rule 7.2 no representation may be made that the quality of the legal services performed is greater than quality by other lawyers.

A lawyer may not imply that they are certified as a specialist in a particular field unless they have been certified by an organization that has been approved by an appropriate state authority or accredited by the American Bar Association; the name of the certifying organization must be clearly identified on the communication.

: All advertisements containing information on the lawyer’s fees must explain if the client will be held liable for expenses regardless of the outcome and whether the percentage fee will be computed before expenses are deducted from the recovery.

A communication shall not state that a member is a certified specialist unless the member holds a current certificate as a specialist by the Board of Legal Specialization or any other State Bar accredited entity. The communication must affirm the complete name of the entity that granted the certification. Stating no fee without recovery must also include whether or not the client will be held liable for costs. If stating that an attorney works on a contingency basis, the statement must also advise if the client will be held responsible for any advanced costs when no recovery is obtained. It is also specified that advertisements relating to immigration or naturalization must include a statement that the attorney is an active member of the State Bar and licensed to practice law in California.

A lawyer cannot state or imply that they are a certified specialist in a particular field of law unless they have been certified by an organization approved by the appropriate state authority or accredited by the American Bar Association; the name of the certifying organization must be clearly identified. The following disclaimer must also be included, “Colorado does not certify lawyers as specialists in any field."

Communications that imply that the client does not have to pay a fee must also disclose that the client may be liable for costs; the provision does not apply to communications that discuss contingent or percentage fee arrangements.

Advertisements and written communication that contains information on fees shall disclose if the client will be held responsible for court costs and litigation expenses. The disclosure must be the same print size and type as the information regarding the lawyer’s fees. If broadcast, the disclosure must appear for the same duration as the information regarding fees.

No additional laws.

All websites and homepages shall disclose all jurisdictions in which the lawyer or law firm are licensed to practice law; shall disclose office locations; such information is considered to be information provided upon request. All Florida Bar Certified Lawyers may inform the public of the lawyer’s certified areas of legal practice and identify The Florida Bar as the certifying organization. In regard to lawyer’s fees, every advertisement and unsolicited written communication shall disclose whether the client will be liable for any expenses in addition to their fee.

Disclaimers must be included in advertisements that contain any information regarding contingent fees. If the advertisements contain the language “no fee unless you win or collect”, it should also include a specific disclaimer. The wording on disclaimers may change over time.

An advertisement must not make false or misleading claims about the lawyer or their services including comparing their services with another lawyer or firm unless the comparison can be factually substantiated. Additionally, a lawyer may not communicate that they are certified as a specialist unless it clearly states the name of the certifying organization and is accompanied by the following statement “The Supreme Court of Hawai‘i grants Hawai‘i certification only to lawyers in good standing who have successfully completed a specialty program accredited by the American Bar Association.”

No additional laws.

In advertisements, if a lawyer communicates that they are certified as a specialist they must include the following disclaimer “The Supreme Court of Illinois does not recognize certifications of specialties in the practice of law and that the certificate, award or recognition is not a requirement to practice law in Illinois.”

The lawyer shall not express or imply that their certification has been recognized by the Indiana Supreme Court (CLE) or by an entity other than the independent certifying organization. Additionally, contingent fee rates may be advertised so long as a statement discloses whether percentages are computed before or after the deduction costs.

Fee information may be communicated so long as it is provided in a dignified style, discloses whether percentages are computed before or after deduction of costs, and advises the public that the litigant may be held liable for courts costs and other legal expenses.

No additional laws.

The Kentucky Rules of Professional Conduct may require the statement “THIS IS AN ADVERTISEMENT” in print advertisements and to be spoken in audio advertisements. The information must be in the same color and print size of the lawyer or firm’s name and visually present for as long the lawyer or firm’s name is present in a visual advertisement.

If an advertisement states or indicates that no fees will be charged unless the lawyer recovers compensation, the advertisement must disclose that the client may be held liable other legal expenses.

No additional laws.

If an advertisement states or indicates that no fees will be charged unless the lawyer recovers compensation, the advertisement must disclose that the client may be held liable for other legal expenses such as court costs, fees for gathering evidence and more.

If an advertisement states or indicates that no fees will be charged unless the lawyer recovers compensation, the advertisement must disclose that the client may be held liable for other legal expenses such as court costs, fees for gathering evidence and more.

Lawyers who are certified in a particular area of law must name the certifying organization and state that the organization is "a private organization, whose standards for certification are not regulated by the Commonwealth of Massachusetts," – the governmental body the organization is tied to must be named if necessary.

No additional laws noted.

If an attorney is not certified or if the certifying organization is not accredited by the Minnesota Board of Legal Certification, the advertisement must clearly state as such and should appear in the same sentence that communicates the certification.

The following disclaimer must be noted on legal websites “Free Background Information available upon request.” If an attorney is certified in a particular field of law, the certifying organization must be disclosed and the following disclaimer must be included “There is no procedure in Mississippi for approving certifying or designating organizations and authorities." Additionally, should the lawyer be certified by a non-American Bar Association authority, the information must be disclosed and include that that there is no procedure in Mississippi for approving such organizations.

The following disclosure must be noted on websites: "The choice of a lawyer is an important decision and should not be based solely upon advertisements." which may be proceeded with “This disclosure is required by rule of the Supreme Court of Missouri." If a lawyer is a specialist, they must use a disclaimer stating that the Supreme Court of Missouri nor The Missouri Bar reviews or approves certifying organizations or specialist designations. Communications regarding contingency fees must reiterate that the client may be responsible for costs of expenses, if that is the case.

No additional laws noted.

No additional laws noted.

Legal websites must disclaim that “You may have to pay the opposing party’s attorney fees and costs in the event of a loss.” Additionally, if a lawyer is certified as a specialist they may advertise such information so long as the certification and the state bar’s approval of the certifying organization are both in effect. Additionally, the certifying organization’s name must clearly be identified.

No other laws noted.

If a lawyer is certified as a specialist or in a field of practice, they may state such information only when the communication is not false or misleading and the name of the certifying organization is stated. Additionally the communication must state that the certification has been granted by the Supreme Court of New Jersey or by an organization approved by the American Bar Association; if certification was not granted by such an organization, absence or denial of said organization must be communicated. A lawyer may not make false statements or mislead consumers about their services. They also may not compare their services to that of another lawyer’s unless the name of the comparing organization is stated, the basis can be substantiated and the following disclaimer is available “No aspect of this advertisement has been approved by the Supreme Court of New Jersey."

Advertisements or solicitations may contain information about fees, but should include whether the percentages are computed before or after deduction of costs and specifically state if the client will be held accountable for expenses incurred regardless of outcome.

In regard to testimonials, there must be a disclaimer that prior results do not guarantee a similar outcome. “Attorney Advertising” must be noted in self-mailing brochures, postcards and electronic mail. If a lawyer is a certified specialist in a particular area of law and wishes to advertise such information, they must also include disclaimers that the organization is not affiliated with or recognized by any governmental authority in New York and that the certification does not necessarily indicate greater competence.

No additional laws noted.

In regard to specializations, a lawyer must communicate the name of the certifying organization and that there are no procedures in this jurisdiction for approving certifying organizations. However, if the named organization has been accredited by the American Bar Association or if the lawyer completed a program sponsored by the state bar association, such a disclaimer is not needed.

No additional laws noted.

A lawyer certified specialist in a particular field of law may communicate their certification, however, it must be in accordance with all rules and requirements of the state’s licensing authority and communicate that such certification is not recognized by the Supreme Court of State of Oklahoma.

No additional laws noted.

Communications about contingency fees must disclose if the client will be liable for certain expenses, such as court costs.

A lawyer may only specify if they are certified as a specialist if it has been approved by the appropriate estate authority or one that has been accredited by the American Bar Association. The advertisement must clearly state the certifying organization and include a disclaimer that the Rhode Island Supreme Court licenses all lawyers in the general practice of law and does not license or certify any lawyer as an expert or specialist in any particular field. Additionally, the lawyer must state if the client will be responsible for expenses regardless of the case outcome.

Any advertisement containing information about the lawyer’s fees shall disclose if the client will be held accountable for additional expenses and whether or not the fee percentage being charged will be computed before deducting expenses.

A lawyer shall not state or imply that they are specialized unless a disclaimer is included and notes that the certification is granted by an organization approved by the appropriate regulatory authority or that the certification has been granted by an organization that has not been approved, or has been denied approval, from the appropriate regulatory authority. The disclaimer must be on the same page as the advertisement. Information on fees shall also disclose whether percentages are computed before or after the deduction of costs and if the client will be responsible for expenses regardless of outcome.

Lawyers disclosing areas of practice online must comply with the certification of specialization disclosure. Disclosure language depends on the practice area and the certifying commission.

Any lawyer who advertises in the public media must not include a statement that the lawyer has been certified by an organization as possessing special competency unless they include a factual and accurate statement of such membership or a disclaimer that includes the area of specialization and the name of certifying organization. Additionally, such statements may only be made if the organization has been accredited by the Texas Board of Legal Specialization.

If an advertisement discloses contingent fee agreements, the advertisement must disclose of the client may be held liable for other expenses and whether the percentage fees will be computed before or after expenses are deducted from the recovered compensation.

A lawyer shall disclose if they have been certified by an organization approved by the appropriate state authority or one that has been accredited by the American Bar Association and shall name clearly on the communication the name of the certifying organization.

A lawyer may communicate that they are specialized in a particular field of law, but most state clearly in the communication that there is no procedure in Vermont for approving certifying organizations. If the organization has been accredited by the American Bar Association, the communication does not have to include the previous disclaimer.

Attorneys must include a disclaimer that notes that the outcome of each legal case depends on many factors as each case is unique and that no lawyer can guarantee positive results. Additionally, the disclaimer must be in bold face type and uppercase letters in a font size that is at least the same size as the case results and in the same color. If a lawyer has been certified by the Supreme Court as a specialist they may communicate such information provided that a disclaimer denotes that there is no procedure for approving certifying organization.

If a lawyer implies that they are a specialist in a particular field of law, they may use the term certified, specialist, expert or other similar terms to describe their qualifications. However, if the term is used to identify a certificate, award or other type of recognition, they reference must be truthful and identify the certifying group, organization or association. Additionally, they must provide a disclaimer that states that the Supreme Court of Washington does not recognize the certification of specialties and that such recognition is not a requirement to practice law in the state.

A lawyer may not state or imply that they are certified as a specialist unless the organization has been approved by the appropriate state authority or accredited by the American Bar Association; and

In today’s highly competitive legal marketing world it takes more than just a few methods to reach the top of the search engines. Over the years of advancements in search engine algorithms, digital marketing objectives for law firms have taken shape and become a crucial part of the keys to success. To learn more about these proven techniques, please see our Top 10 Law Firm Marketing strategies below.

  1. Content Marketing: This area pertains to the creation and circulation of your services and expertise on hot topics through the content that brings relevant customers in your area to you.
  1. Video Broadcast Marketing: Marketing videos online includes the development and distribution of ads that share the expertise of your law firm’s services through branding and recognition.
  1. Social Media Marketing: The goals and marketing objectives for a law firm’s practice can improve greatly through the use of social traffic shares and leads which help branding success.
  1. Mobile-friendly Responsive Websites: As the percentage of mobile traffic increases, responsive websites have proven key to obtaining high converting leads from all potential client inquiries.
  1. Press Release Announcements: Through the use of online law firm practice press release announcements we utilize a vast and valuable network that promotes you as the authority.
  1. Visual Info-graphic Images: Stunning visuals and easy to follow info-graphics are great for potential clients to quickly absorb the engaging and easy to read information about your firm.
  1. Link Building Bookmarks: Improving a law firm’s website online is important and the network of online referrals that utilizes these linking methods can provide long-term gains when done correctly.
  1. Legal Business Directories: To become an authority as an attorney online and get found in searches, it is always advised to build high ranking profiles on these frequently searched sites.
  1. Local News & Content: Gaining an edge over other lawyers in your area is what we do, and to best accomplish this we recommend being in tune and sharing what matters near you.
  1. PPC AdWords Campaigns: Pay-per-click ad campaigns are often the quick way to be found. Always ensure that your law firms ads remain focused on your specific area of expertise.

 

Once an organization, law firm or digital marketing company learns to properly establish these important strategies for lawyer advertising and law offices correctly, the sky will be the limit for leads and growth online. At PMP Marketing Group we’ve spent years perfecting these online law firm marketing strategies and are always eager and willing to help your practice gain the same success and leads quickly.

If you are looking to generate more visitors and conversions from your company website, our industry tested and proven law firm marketing strategies will bring the successful techniques your legal practice has been looking for. To learn more, contact the PMP Marketing Group today and get started down the road to legal marketing success.



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