At PMP, as soon as we take on a new client our work for you begins. By utilizing traditional and modern techniques to appeal to your target demographic, our media and digital teams will implement completely customized campaigns based on the needs and goals of your firm. When digital and traditional media marketing is integrated, the result is a rich and balanced campaign that enhances the existing strengths of your practice and improves upon areas of weakness.
How we formulate a custom marketing campaign is no secret—first and foremost, we get to know our clients.
Our team identifies the needs of your practice and your prior marketing efforts to determine what’s been working for you and what hasn’t. We’ll examine a number of points in your current approach and how it can be adjusted for maximum results. Some of the questions we consider include:
- Are you maximizing the available channels of local advertising?
- Do you have a website with a professional appearance? Is it capturing visitors’ interests and bringing them back for more?
- Do you have an authoritative presence in your local demographic?
- Is the personality of the firm being conveyed the way you want it to?
Once we uncover the answers to these questions we get to work engaging your target market and continuing to build your firm’s brand. We ask, “What can we do to get you more qualified leads?” and utilize our considerable resources to do just that. PMP has found that when digital and traditional media converge the payoff is unmatchable.
Digital and Traditional Media Working for You
The way potential leads search for a law firm is changing, and more people are utilizing social media and search engines like Google to research firms when they are in considering their services. At PMP, however, we know you can’t neglect traditional advertising methods, which is why we put the two together to make sure you get the most effective and cohesive overall campaign.
To handle traditional media campaigns, our knowledgeable media managers and coordinators initiate television, radio, and print campaigns aimed at getting your firm maximum exposure within your target demographic. With professional scripted and produced commercials, signage, and web videos, PMP places you at the center of your marketplace.
Simultaneously, the digital team will employ a modern approach to advertising your firm: they ensure that your customized website attracts potential leads with unique, informational content, relevant blog posts, and engaging social media topics. Digital also distributes press releases on behalf of your firm addressing important legal issues, news, and events you wish to publicize. Digital’s SEO team focuses on keyword strategies and improving Google rankings to drive traffic to your site.
PMP Custom Campaigns
A custom marketing campaign requires time, effort and attentiveness. PMP knows that every client has a different set of needs and goals, and that no campaign will thrive under a one-size-fits-all approach. Our aim is to provide our clients with the tools and techniques for a successful marketing campaign true to their brand.
On Thursday, February 6, 2014, Mr. Invincible himself, Vince Papale, will be speaking at PMP Marketing Group’s 2014 Client Retreat in West Palm Beach, Florida. He present his speech “Realizing the Dream – From Bartender to NFL Player,” which will discuss his motivational story of how he went from teaching at his alma mater to becoming a team captain of the Philadelphia Eagles.
Vince Papale’s story begins in 1976 when he was pursuing a master’s degree in counseling, while teaching, and coaching football and track. During this time, the Philadelphia Eagles hired new Head Coach Dick Vermeil, who made a public announcement that he would be conducting open tryouts to all. Ignoring everyone’s comments, Vince would not only attend the open tryouts, but would also be offered a contract on the spot to play for his beloved Philadelphia Eagles.
After being a season ticket holder for 10 years, and with no college football experience, Vince would become an NFL football star, Special Teams captain, and eventually the best Special Teamer in the Philadelphia Eagles’ 75 year history. This story was so inspirational that Disney would make it into a blockbuster movie starring Mark Wahlberg, known as “Invincible.” The movie was on the top of the charts for two weeks after it was released in 2006, and is now considered to be one of the greatest sports movies of all time.
Since playing football for the Philadelphia Eagles, Vince has married Janet Cantwell, who was on the USA World Gymnastics Team, and has two children, Vincent and Gabriella. In 2001, he was diagnosed with colorectal cancer, only to defy the odds once again by recovering from the deadly disease. He is now a spokesperson for education, leadership, motivation, team building, and health and wellness, along with a regional director of marketing and senior account executive for higher-education marketing at Sallie Mae.
Vince is regarded as one of the top motivational speakers in the country, and a supporter of many charities. In fact, after a speech by Vince to AT&T Wireless, John Caras stated “You did a great job speaking at the Cingular meeting last week. Employees are still talking about it.” and “you really inspired the gang and generated a lot of enthusiasm. Everybody was very impressed with your story and how you presented it.”
At PMP Marketing Group, we are thrilled to have such an inspirational, courageous, and generous person speaking at our 2014 Client Retreat, and expect to have a tremendous turnout. If you would like more information about our 2014 Client Retreat, please contact us at 561-253-6707, or visit our 2014 Client Retreat page.
Online video marketing is one of the most effective ways to market your law firm across the internet. Of course, it is not recommended to simply throw any video we record on our firm’s page, we must first develop a strategy. This strategy should be designed to educate viewers about services, increase traffic to your website, and develop your firm’s personality or brand.
One of the major problem firms seem to have is deciding which type of video to create first. This video should be something simple and easy to create, such as an “About Us” video. This video can be used across your website, and is a great tool to introduce your firm to your audience.
Some other starter videos for law firms may include:
- Recall Announcements
- Educational Videos
- Attorney Introductions
- Client Testimonials
- According to Nielsen, YouTube reaches more American adults ages 18-34 than any cable TV network.
- According to Online Publishers Association, 80 percent of users recall a video ad they have viewed in the last 30 days.
- Nearly 46 percent of people say they seek out information about a product or service after seeing it in an online video.
- Of the 80 percent of internet users who watched a video ad, 46 percent took action after viewing an ad.
- Over one billion unique users visit YouTube every month.
- Video was the fastest growing ad format in 2012.
- Viewers retain 95 percent of a message when they watch it, compared to 10 percent when reading it in text.
Once you have successfully created and posted these videos, and developed a following, you can begin expanding on these topics and begin painting a more vivid picture of how your law firm is here to help.
Choosing an Online Video Platform
Choosing the correct online video platform for your law firm is a critical when attempting to engage with potential clients. Some video platforms may display advertisements before the video begins to play. These advertisements may cause viewers to click away from your video, therefore potentially losing your next big case.
In other instances, the same video platform displaying these advertisements may have thousands of visitors each day, which is why we recommend hosting different types of videos on separate platforms, depending on where, and how they are intended to be used.
Some popular video platforms for law firms include:
Each of these platforms provides a detailed report on how your video is performing, which allows you to adjust certain aspects, and create similar videos to those which receive a large amount of traffic.
Video Marketing Statistics
If you are contemplating whether or not to use online video marketing at your law firm, take some of the following statistics into consideration:
Review websites are exactly what they sound like, reviews are posted about businesses, products, and services by consumers who have used the business’s services. Early review sites such as Epinions, launched in 1999, gave consumers a way to express their love or hate for products. However, modern-day review websites are used to evaluate more than just products.
With dozens of review websites available to consumers reviewing service, products, cleanliness of offices, and whether or not they would recommend a business, it easy for law firms to be weary of how review websites could work for them rather than against them.
Some of the most popular review websites include:
Yelp! – Primarily focusing on restaurants, the review website also covers shopping, home services, automotive care, hotels, and professional services such as law firms. Ranking is based on 1 to 5 stars and users can provide a written review of their experience. However, there are also Yelp! Elite members who act as city ambassadors and whose reviews are weighed more than those from regular reviewers.
Google +/Places – Previously known as Google Local, Google Places allows businesses to register themselves with Google and thus be listed on Google Maps. Users are then able to leave reviews directly on your Google Places page. Google+ is incorporated with Google Places so it is important that law firms sign up for both of these free services.
Facebook – With more than 1 billion monthly active users, Facebook has become a place where consumers can reach out to local businesses and their favorite brands to provide positive or negative feedback. Reviews are often based on a five star rating however many users tend to simply comment on a business’s page about their experience.
Martindale.com – Specific to law firms, clients can log on to submit a review of their experience with specific lawyers. Ratings are based on communication ability, responsiveness, quality of service, and value for money.
A law firm’s website is another great way to showcase positive reviews. Whether it is by having a specific page for testimonials or showcasing quotes from clients throughout the website, firms should always showcase when they receive positive feedback from clients.
Handling Negative Reviews
It is important to note that with positive reviews also come negative reviews. Before telling your social media manager or personnel to hit the delete button, know that there are ways to handle bad reviews. First and foremost, many review sites do not permit business owners to remove negative ratings so unless you wish to delete your entire profile, you will need to learn to manage and respond to negative reviews.
When a client has a complaint, acknowledge the issue and respond with tact. If you wish to respond publicly keep it professional. You could respond privately, however, responding privately could indicate to other consumers that you have not acknowledged the problem. One of the best responses an attorney could have is to apologize without redirecting the blame toward the reviewer; admit a mistake was made and ask for input on resolving the situation.
Why Buying Reviews Is Not Worth It
The ability to buy reviews is tempting for most businesses, but they are not worth it as most violate state laws and the terms of service for review websites. Furthermore, posting fake reviews violates the model rules for legal ethics which prohibits false or misleading communications about the lawyer’s services. Additionally, rules for legal ethics also prohibits paying for a person’s recommendation of said lawyer services.
Asking for Client Reviews
If your firm cannot buy reviews, then how can you ensure that your firm receives reviews for your services? There are a few ways law firms can begin to collect and display reviews from clients.
- Include a link in your email – Links to social media sites and review sites can help your firm obtain more followers, likes, and overall reviews of your services.
- Don’t be afraid to ask for one. The majority of your clients will have personal social media accounts so don’t be afraid to ask for a review.
- Reach out to users who have reviewed you on other websites. If a client has reviewed your services on Yelp! reach out to them to request for reviews on other sites, especially if they were happy with the help you provided.
In a 2008 study entitled “Do Online Reviews Really Matter?” it was found that the number of online user reviews is a good indicator of the power of underlying word-of-mouth effect and increases awareness. Nowadays many large corporations have included review websites into receipts and emails which shows that reviews are important to business growth.
As the saying goes, "a picture is worth 1,000 words." If this is the case, infographics must be worth much more, because they not only offer creative imagery, but incredibly valuable facts and statistics. Legal infographics break down confusing, complex, and sometimes commonplace ideas into easier to comprehend images and figures.
At PMP Marketing Group, our legal advertising team is continuously on the lookout for the latest and greatest legal infographics. Whether you're looking for an easy way to understand how laws are made, compare different types of lawyers or simply get some great stats on auto accidents, find what you need in our Ultimate Collection of Legal Infographics!
Get the visual details when it comes to the average attorney and learn about law-related careers.
This infographic asks the question of whom you may have a better chance of winning a case with, a private attorney or public defender.
Learn about the few similarities and surprising differences between the two when it comes to battling a criminal case.
There's plenty to be said when it comes to the lifetime of law. Infographics tell an illustrated legal history!
This infographic lists some of the most expensive legal battles in history. There have been dozens of battles between people, states, and major corporations which are demonstrated in this infographic.
Learn about the most costly litigation, the largest settlements and the most exorbitant divorces of all-time - so far.
Tech has come a long way when it comes to legal record-keeping and communications.
Discover how legal office technology has evolved in this informative timeline.
This infographic begins in 1970 when the IBM Selectric Typewriter was popular in law offices, until 2012 when the Apple iPad was introduced.
What does your lawyer use to communicate with clients?
This infographic demonstrates which mobile devices lawyers prefer and discusses other common technical preferences.
The fabric of the legal system is woven with many threads. When it comes to legislation, sometimes the best way to learn is through a visual medium!
How Our Laws Are Made
Don't have a clue how legislation works? You're not alone. If you need a refresher on the political science behind law-making, look no further.
This infographic takes viewers through the entire process of how laws are made in the United States from a bill to the law.
Did you know that a truck driving 65 miles per hour could hit a compact car and start pushing it in reverse at 64 mph? Stats about traffic accidents are usually shocking. Don't become one!
Driving under the influence is an unfortunate but common offense on today's roadways.
This infographic demonstrates the process of a DUI from start to finish. It provides a number of different scenarios and potential charges that could be faced.
So what if you're passing a big rig, right? Wrong. Commercial trucks have the potential to be more lethal than you might think.
This infographic displays the enormous percentage of truck accident fatalities and compares them to other forms of accidents. It explains the differences between types of vehicles involved in truck accidents and the resulting damages.
This infographic discusses the frequency of electronic device use and other types of distracted driver behaviors.
Find an Infographic We Haven't?
Our goal is to make this your most comprehensive resource for infographics related to law. Find one that should be on the list? Let us know!