There are many benefits to regularly publishing blogs on your law firm’s website. Your posts can not only generate a significant amount of traffic but also build your brand and credibility with potential clients. Injury victims want to work with a firm that can provide clear answers to their questions, knowing they are a trusted authority on legal matters.
However, you may be unsure what topics to cover on your blog to reap these benefits. That is why PMP has created a list of the kinds of topics law firms should write about. These, and topics like them, are much more likely to resonate with your potential clients.
If you are looking to get more engagement from your law firm blog, contact PMP to find out how we may be able to assist you. We have many years of experience producing high-performing blogs for law firms across North America. We have determined what kinds of topics potential clients want to read about and how to convey the information in an accessible way.
Contact PMP to learn more about our website services and how we may be able to help grow your law firm and reach more potential clients.
Types of Blogs To Write on Your Law Firm’s Website
In years past, many law firms would stick to writing short blogs about car accidents or other incidents in their local areas. However, these types of blogs do not generate much traffic, and any traffic from these blogs is likely to be short-lived.
It is better to write evergreen content, or content that may continue to generate traffic over months or years. Various types of evergreen content could generate traffic for your website, such as:
1. Posts That Educate People on Personal Injury Law
Many injured victims do not know much about the legal process. This is understandable, as many people have never been involved in a lawsuit or an insurance claim that takes months to be resolved. Most people may only be involved in a lawsuit once in their entire lives.
This means many of your potential clients have a lot of questions about the legal process and what they can expect. They will be interested to read blogs that explain the process without a lot of legal jargon.
For example, people like to read blogs that explain aspects of an insurance claim, such as the demand letter or settlement negotiations. Write blogs that answer questions like:
- How long will my claim take?
- How does an attorney determine the value of a claim?
- Will I need to file a lawsuit to recover compensation?
- What are some things I should expect during the legal process?
Your potential clients also want to know more about specific types of cases, such as:
- Auto accidents
- Slip and fall accidents
- Medical malpractice
- Workers’ compensation
For example, you could write posts about:
- When medical malpractice occurs
- Liability for a slip and fall accident, such as one where the victim slipped on snow or ice
- Types of workers’ compensation benefits
- Whether a work injury victim can pick his or her own doctor
- And much more
2. Advice-Driven Content and Posts About Legal Rights
Your potential clients also like to read blogs about what to do after different types of accidents and how to deal with insurance companies, such as posts about:
- What to do at the scene of a car crash
- What victims can do to help protect their claim and their legal rights
- What to do if the insurance company calls them
- Why the insurance company offers a quick settlement
These posts can provide potential clients with practical advice to help them navigate a chaotic and confusing situation.
Potential clients also have questions about what to look for in an attorney. You can write posts explaining the qualities they should seek out. This is an opportunity to highlight the things that set your firm apart and make it an ideal choice for those in need of legal assistance.
3. Case Studies and Success Stories
You can also write blogs about successful cases. This not only serves as an opportunity to highlight your results, but also give potential clients a glimpse of what it is like to work with your firm. If you can include a video or quotes from clients, it can make these posts much more impactful.
These types of posts allow people to see how your clients feel about their experience with your firm. This helps make people more comfortable with the idea of contacting your firm instead of another.
4. News/Legal Updates
When laws change or new legislation is being considered, potential clients are likely to have questions about what is going on. Sometimes new laws can be difficult to understand, and your blog can be a source of clarity, providing information people need to know. This also shows your legal expertise and understanding of the law.
It is critical that these posts also explain how this new law or potential law could affect injury claims moving forward.
5. Safety Tips To Prevent Accidents and Injuries
Law firm blogs can also provide practical safety tips to help prevent common types of accidents, such as tips on preventing:
- Rear-end crashes
- Slip and fall accidents
- Truck crashes
- Distracted driving collisions
- And more
This shows your commitment to the well-being of your community, beyond just providing legal representation to victims. People want to work with law firms that care about the community, as people feel these firms are going to be committed to securing a positive result in their case.
By focusing on topics that educate, inform, and engage your target audience, you can establish your firm as a trusted resource for personal injury victims. That said, publishing consistently is key to getting traffic and having people continue to come back for more information.
If you are looking to get more from your digital marketing efforts, contact PMP. Our experienced marketing professionals employ proven strategies to help law firms grow and help more people.
