Your Premier Resource for Expert Insights and Industry Trends, offering in-depth analysis and thought leadership in our field.
Let’s be honest, legal marketing is loud. The space is flooded with voices all claiming to be the answer. “More impressions.” “Better targeting.” “Higher budgets.” Everyone’s promising performance, and almost…
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are both vital marketing options for your law firm. While both work to boost your brand and get you conversions, there are pros…
Utah and Arizona are the first two states to allow non-lawyer ownership of law firms. This program, which launched three years ago, is increasing access to legal services to people…
Overview Our client has several traditional search campaigns focused on different case types within the personal injury legal space. The firm been running YouTube ads for a while and needed…
Outsourcing certain parts of a business can make a lot of sense, especially when the activities that are outsourced are not part of the business’s core competency. One area that…
How much do you know about the common behaviors and decisions of accident victims? More importantly, what can law firms do to influence those behaviors to make people more likely…
Lawyers often question whether they should invest marketing dollars in search engine optimization (SEO) for their website. This is particularly true when lawyers want quick results to justify the money…
