At PMP Marketing Group, we do not consider our work done simply because the media buy has been approved and placed. In fact, the opposite is true. Much of our work is done well after the media actually runs.
Once a campaign runs, we conduct a thorough and comprehensive audit of both the actual placement and of the media invoices. We review each placement of every spot to make sure that the stations are running them correctly. It is important that our clients receive what they are paying for!
During the negotiation process, our market managers take impressions and CPMs into consideration when purchasing certain dayparts. If a station promises a certain number of impressions for a particular program but fails to meet this number after the spots have run, we hold them accountable for making good these impressions.
For more information on how we track and maintain your campaign once the media buy has been put in place or to see how we may be able to help your law firm reach its full potential, we encourage you to contact us today by completing the form to the right of this page.
Phone: 1 (561) 296-5678
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