Darren started his journey into paid media marketing over 12 years ago and has extensive knowledge and experience in paid social, paid search, and programmatic media buying. He has worked in several industries and niches within paid media, including the legal space, and loves to bring positive results and ROAS to anyone he works with. He is also certified in Google Ads, Blueprint Meta Media Buying, and several other paid advertising platforms. His experience and knowledge extend to tracking implementation, overall digital marketing strategy, data analysis, GA4, GTM, and more within the digital marketing space.